Solutions / Marketing

Know which marketing actually makes money.

Google AdsMeta AdsTikTokShopifyPostgresHubSpotStripe
FastBI

Clicks aren't customers. Impressions aren't revenue. And platform-reported ROAS doesn't tell you the whole story.

FastBI connects your advertising, website, CRM, commerce and revenue data so you can see the complete customer journey — from the first click to the money you actually make.

Understand what's working. Find what's changing. Spend your budget where it matters.

Marketing data

Your marketing data is everywhere

Your marketing performance is spread across the tools you already use.

Advertising, CRM, commerce, payments, your website, your application, and your own database all contain part of the story.

Each platform tells you something different. FastBI brings the data together.

Advertising

  • Google Ads

    Advertising

  • Meta Ads

    Advertising

  • TikTok Ads

    Advertising

Customers & Commerce

  • HubSpot

    CRM

  • Shopify

    Commerce

  • Stripe

    Payments

Product & Business Data

  • Your website

    First-party

  • Your application

    Product

  • Your own database

    Warehouse

See the full journey

From ad spend to revenue.

Follow the customer journey across your entire stack:

Ad spendAdvertisingClicksWebsiteVisitorsAnalyticsLeadsCRMCustomersCRMOrdersCommerceRevenuePayments

Instead of analyzing each platform separately, FastBI lets you connect the dots.

  • See which campaigns generate leads.
  • See which leads become customers.
  • See which customers generate revenue.
  • And see which channels are actually worth your budget.

Stop optimizing for clicks.

Optimize for business results.

Advertising platforms are very good at telling you what happened inside the platform.

But your business cares about what happened after the click.

FastBI lets you connect advertising performance with your actual customer and revenue data.

Know the difference between activity and results.

Campaign A

0

clicks

0

customers

Campaign B

0

clicks

0

customers

Activity ≠ results

More activity doesn't always mean better results.

Understand your marketing performance

Questions you can answer

Which campaigns produce the most customers?
Which campaigns generate the most revenue?
Which channels have the best CAC?
Which channels bring the highest-value customers?
Which campaigns have the best ROAS?
Why did CAC increase this month?
Why did conversion rate drop?
Which campaigns are generating traffic but not customers?
Which campaigns are generating customers but low-value revenue?
Which audiences produce the best customers?
Which products are most frequently purchased from each channel?
Which channels produce the highest repeat-purchase rate?
Which campaigns are driving first-time customers?
Which channels drive the most returning customers?
Where is marketing spend actually working?
Where are we wasting budget?

Diagnose the change

Find out why the numbers changed

Don't just see that CAC increased.

Find out what changed.

FastBI investigates what changed across your business data:

Instead of opening five dashboards and trying to piece together the answer yourself, investigate the change across your business data.

From "what happened?"

to "why did it happen?"

CAC

↑ 28%

Google Ads

CPC ↑ 12%

Landing page

conversion ↓ 9%

Campaign X

spending ↑ 31%

New customer

conversion ↓ 14%

Campaign Y

stopped converting

Likely contributors

  • Campaign X spending ↑ 31%
  • Landing-page conversion ↓ 9%
  • Campaign Y stopped converting

Next: Investigate Campaign X and landing-page performance.

Customer economics

Understand customers, not just campaigns

Not every customer is worth the same.

Two campaigns can have the same CAC and completely different economics.

FastBI connects acquisition data with your customer and revenue data so you can understand:

  • Customer value by channel
  • Revenue by campaign
  • Revenue by audience
  • Repeat purchases
  • Customer retention
  • Customer lifetime value
  • Revenue per acquisition source

Find the marketing that brings the customers you actually want.

Same CAC

Campaign A

$40

CAC

$80

customer

Campaign B

$40

CAC

$350

customer

2 purchases

78% retained

$520 LTV

One source of truth

Measure marketing against your real business

Your ad platform isn't your source of truth.

Your actual business revenue might live in:

  • Stripe
  • Shopify
  • Your application
  • Your database

FastBI connects these systems with your advertising data.

Instead of:

"Meta says this campaign generated 12 purchases."

Ask:

  • "How much revenue did customers acquired through Meta generate?"
  • "Which campaigns generated customers who came back and purchased again?"

Measure marketing against the numbers that matter to your business.

FASTBI / MARKETING ANALYSIS

Built for growing marketing teams

Your marketing data, working for you.

FastBI connects your marketing, customer, revenue, and product data — then helps your team analyze, automate, and monitor it without a data department.

FASTBI / MARKETING · CONNECT

STACK

Advertising — Google Ads · Meta Ads · TikTok Ads

CRM — HubSpot

Commerce — Shopify

Payments — Stripe

Product & website — Application · Analytics · Databases

FASTBI

Connect → Store → Analyze → Automate

Connect

Your marketing stack. One view.

Connect the tools you already use.

  • Advertising — Google Ads · Meta Ads · TikTok Ads
  • CRM — HubSpot
  • Commerce — Shopify
  • Payments — Stripe
  • Product & website — Application · Analytics · Databases

Connect → Store → Analyze → Automate

Ask

Built for marketers, powered by your data

Analyze

Go beyond platform dashboards

Automate

Make reporting automatic

Monitor

Know when something needs attention

Decide

From data to decisions

Your marketing team knows marketing.

FastBI handles the data.

FastBI products used

Start with the data you already have.

Connect your marketing and business data.

Ask your first question.

Find out what's actually driving your growth.

See integrations