Solutions / Marketing
Know which marketing actually makes money.
Clicks aren't customers. Impressions aren't revenue. And platform-reported ROAS doesn't tell you the whole story.
FastBI connects your advertising, website, CRM, commerce and revenue data so you can see the complete customer journey — from the first click to the money you actually make.
Understand what's working. Find what's changing. Spend your budget where it matters.
Marketing data
Your marketing data is everywhere
Your marketing performance is spread across the tools you already use.
Advertising, CRM, commerce, payments, your website, your application, and your own database all contain part of the story.
Each platform tells you something different. FastBI brings the data together.
Advertising
Google Ads
Advertising
Meta Ads
Advertising
TikTok Ads
Advertising
Customers & Commerce
HubSpot
CRM
Shopify
Commerce
Stripe
Payments
Product & Business Data
Your website
First-party
Your application
Product
Your own database
Warehouse
See the full journey
From ad spend to revenue.
Follow the customer journey across your entire stack:
Instead of analyzing each platform separately, FastBI lets you connect the dots.
- See which campaigns generate leads.
- See which leads become customers.
- See which customers generate revenue.
- And see which channels are actually worth your budget.
Stop optimizing for clicks.
Optimize for business results.
Advertising platforms are very good at telling you what happened inside the platform.
But your business cares about what happened after the click.
FastBI lets you connect advertising performance with your actual customer and revenue data.
Know the difference between activity and results.
Activity
Results
Campaign A
0
clicks
0
customers
Campaign B
0
clicks
0
customers
Activity ≠ results
More activity doesn't always mean better results.
Understand your marketing performance
Questions you can answer
Diagnose the change
Find out why the numbers changed
Don't just see that CAC increased.
Find out what changed.
FastBI investigates what changed across your business data:
Instead of opening five dashboards and trying to piece together the answer yourself, investigate the change across your business data.
From "what happened?"
to "why did it happen?"
CAC
↑ 28%
Google Ads
CPC ↑ 12%
Landing page
conversion ↓ 9%
Campaign X
spending ↑ 31%
New customer
conversion ↓ 14%
Campaign Y
stopped converting
Likely contributors
- Campaign X spending ↑ 31%
- Landing-page conversion ↓ 9%
- Campaign Y stopped converting
Next: Investigate Campaign X and landing-page performance.
Customer economics
Understand customers, not just campaigns
Not every customer is worth the same.
Two campaigns can have the same CAC and completely different economics.
FastBI connects acquisition data with your customer and revenue data so you can understand:
- Customer value by channel
- Revenue by campaign
- Revenue by audience
- Repeat purchases
- Customer retention
- Customer lifetime value
- Revenue per acquisition source
Find the marketing that brings the customers you actually want.
Same CAC
Campaign A
$40
CAC
$80
customer
Campaign B
$40
CAC
$350
customer
2 purchases
78% retained
$520 LTV
One source of truth
Measure marketing against your real business
Your ad platform isn't your source of truth.
Your actual business revenue might live in:
- Stripe
- Shopify
- Your application
- Your database
FastBI connects these systems with your advertising data.
Instead of:
"Meta says this campaign generated 12 purchases."
Ask:
- "How much revenue did customers acquired through Meta generate?"
- "Which campaigns generated customers who came back and purchased again?"
Measure marketing against the numbers that matter to your business.
FASTBI / MARKETING ANALYSIS
Built for growing marketing teams
Your marketing data, working for you.
FastBI connects your marketing, customer, revenue, and product data — then helps your team analyze, automate, and monitor it without a data department.
FASTBI / MARKETING · CONNECT
STACK
Advertising — Google Ads · Meta Ads · TikTok Ads
CRM — HubSpot
Commerce — Shopify
Payments — Stripe
Product & website — Application · Analytics · Databases
FASTBI
Connect → Store → Analyze → Automate
Connect
Your marketing stack. One view.
Connect the tools you already use.
- Advertising — Google Ads · Meta Ads · TikTok Ads
- CRM — HubSpot
- Commerce — Shopify
- Payments — Stripe
- Product & website — Application · Analytics · Databases
Connect → Store → Analyze → Automate
Ask
Built for marketers, powered by your data
Analyze
Go beyond platform dashboards
Automate
Make reporting automatic
Monitor
Know when something needs attention
Decide
From data to decisions
Your marketing team knows marketing.
FastBI handles the data.
Start with the data you already have.
Connect your marketing and business data.
Ask your first question.
Find out what's actually driving your growth.
