Solutions / Marketing
Know which marketing actually makes money.
FastBI Analysis connects ad spend with leads, customers, orders, and revenue. See which channels earn their budget and where the journey breaks down.
Start with connected sources. Inspect the SQL behind every answer.
01Measure results
Stop optimizing for clicks.
Optimize for business results.
Advertising platforms are very good at telling you what happened inside the platform.
But your business cares about what happened after the click.
FastBI lets you connect advertising performance with your actual customer and revenue data.
Compare cost per customer and revenue before choosing which campaign to scale.
Activity
Results
Campaign A
0
clicks
0
customers
Campaign B
0
clicks
0
customers
Activity ≠ results
In this example, Campaign B brings fewer clicks but nearly twice as many customers.
02Explain the change
Diagnose the change
Find out why the numbers changed
Don't just see that CAC increased.
Find out what changed.
Use Analysis to explore possible contributors across your business data:
Instead of opening five dashboards and trying to piece together the answer yourself, investigate the change across your business data.
From "what happened?"
to "why did it happen?"
CAC
↑ 28%
Google Ads
CPC ↑ 12%
Landing page
conversion ↓ 9%
Campaign X
spending ↑ 31%
New customer
conversion ↓ 14%
Campaign Y
stopped converting
Likely contributors
- Campaign X spending ↑ 31%
- Landing-page conversion ↓ 9%
- Campaign Y stopped converting
Next: Investigate Campaign X and landing-page performance.
03Find lasting value
Customer economics
Which channels bring customers who return?
Not every customer is worth the same.
Two campaigns can have the same CAC and completely different economics.
FastBI connects acquisition data with your customer and revenue data so you can understand:
- Customer value by channel
- Revenue by campaign
- Revenue by audience
- Repeat purchases
- Customer retention
- Customer lifetime value
- Revenue per acquisition source
Find the marketing that brings the customers you actually want.
Same CAC
Campaign A
$40
CAC
$80
customer
Campaign B
$40
CAC
$350
customer
2 purchases
78% retained
$520 LTV
Bring your next budget question to FastBI Analysis.